Event Display Guide

Planning for Your Trade Show Event Display


Thinking of your goals in sales can help you set realistic expectations and at the same time, positively affect your sales. Taking part in trade shows can help in reducing the selling cycle by means of attracting potential customers into your booth and also, provide you with faster access to consumers. When meeting your prospects face to face, you are actually adding value and influencing their decision to purchase from you.


To do this, you have to plan and prepare for the upcoming trade show for at least 6 months in advance of the actual event. You've got to define your goals by means of listing your display products, logistics, display guidelines, appearance and operations. Get input from management, sales and marketing.


Analyze your goals for the prospects you'll be targeting to determine the space you need. One salesperson can often make an effective sales presentation for the span of 10 minutes and needs at least 5ft. of space to function. If you are aiming to meet 10 percent of 5,000 expected visitors or in other words, 500 prospects on a 24-hour period that the trade show is on, you need at least 5 people working on your booth with at least 20ft. of working space


Based on your past experiences after attending similar events, you've got to work out reasonable goals. Assess the number of prospects who may want to buy from you in the next 5 or 6 months and base your budget, operational needs and estimated space on it. Learn more about branded marquees here!


Oftentimes, you will not be able to pay a visit to the exhibition venue ahead of time but, you can ask the management for its floor plan and review it to select the location that is most suitable for your Event Display. Look for finer details like the columns, food service areas, elevators, low ceilings, floor obstructions and other elements that may just affect your booth. Keep in mind that everyone's not suitable to stand at the booth or even perform all tasks. The people you choose must have thorough knowledge and broad experience of the products, its benefits, value and features and lastly, be comfortable in presenting them in a hectic and busy atmosphere of the tradeshow.


Every visitor at your event display booth has interests in your brand or product. At the end of event, contact information or sales leads are valuable only if they're correctly filled out. People working for you must be trained in identifying serious customers, know what's the right question to ask and jot down their observations. For further details regarding events, go to http://dictionary.cambridge.org/us/dictionary/learner-english/venue